Research Papers Published
- "An Evaluation of Customer Perceptions on Service Quality in Retail Banking A Comparative Analysis" Asia-Pacific Marketing Review, 3(1): 5 -17 {ISSN: 2277-2057} Impact Factor=
- "Safety and Security Perceptions: An Empirical Assessment of Tourists in Kashmir" Journal of Services Research, 13(2): 131 -144 {ISSN: 0972-4702} Impact Factor=
- "Relationship Marketing Variation in Banks: A Comparative Analysis" Pezzottaite Journals, 3(4): 1226 -1235 {ISSN: 2279-0977} Impact Factor=
- "Tourism Services in Kashmir: Perspective of Foreign Tourists" International Journal of Management and Development Studies, 4(1): 1 -14 {ISSN: 2321-1423} Impact Factor=
- "Relationship Banking: An Empirical Assessment of Private and Public Sector Banks" International Journal of Management and Development Studies, 4(1): 128 -140 {ISSN: 2321-1423} Impact Factor=
- "Relationship Marketing Variation in Banks: A Comparative Analysis" International Journal of Applied Services Marketing Perspectives, 3(4): 1226 -1235 {ISSN: 2279-0977} Impact Factor=
Commerce